Today Glenn Livingston and I have put together a free mp3 audio for you… “How to Convert Dramatically More Prospects With Powerful Storytelling Techniques.” It’s common for marketers to talk about the benefits of storytelling in your websites, blog posts, and emails. But they rarely demonstrate exactly how it’s done …

The new FTC guidelines regarding endorsements and testimonials and how they affect bloggers and marketers has been a brewing story since late Summer 09′. With the U.S. Federal Trade Commission (FTC) new guidelines going into effect on December 1, 2009, scam artists, Internet marketers and even some attorneys are trying to sell bloggers, affiliate marketers and website owners like you products and services that could actually get you into MORE trouble with the FTC.

One of the first things any internet marketer needs to get clear on is “who is your target market,” and then to identify “what are you actually selling to your target market.” Doing this is the first step toward monetization (i.e making money).