Don’t get left behind by your colleagues and competitors who are effectively using their blogs to attract qualified leads and opportunities to their business every day. It’s a sad fact. About 98% of the business blogs Denise reviews are crappy. The author may truly be an expert and a fantastic person who gets amazing results for their clients, but they are sabotaging their business with a poorly optimized blog that works against them in so many ways.

I’ve been interviewed twice in the last week for articles in trade magazines – one for restaurants and the other for optical professionals in Canada – about using online marketing and social media for locally based businesses (bricks and mortar stores). I tell them if their ideal client/customer/diner/patient cannot find them on the web, it’s like they don’t exist.